THE AGENCY

In a noisy world, success stems from creativity and innovation. At IMUA, we are a research, strategy, and design agency helping businesses reimagine brand experiences. Our mission is to captivate people on a journey of exploration and transformation. Founded in 2019, we leverage our founder’s decade of expertise to scale products and brands impacting millions. We collaborate with Fortune 500s and visionary founders, nurturing businesses of all sizes, including early-stage ventures.

OUR APPROACH

IMUA believes true innovation emerges from analytical precision and emotional understanding. We begin with dialogues to explore our clients' core beliefs and aspirations, shaping initiatives that are effective and personally resonant. By combining analysis with empathy, we help clients navigate complexities and achieve their vision, transforming our collaboration into a journey of sustainable success.

OUR SERVICES

Good storylistening always comes before good storytelling.

THINK

  • Brand audit

  • Founder vision and leadership alignment workshops

  • Global and customer trends foresight

  • Market and competitive analysis

  • Target audience profiling

  • Brand positioning framework, purpose, and story

CREATE

  • Naming

  • Visual identity

  • Product and packaging development

  • Print designs

  • Experience design

  • Content strategy

  • Campaign production

  • Digital marketing

OPERATE

  • Brand coach programme

  • Team brand immersion

  • Operational systems and optimisation

By tapping into our extensive pool of talented collaborators and supply chain,
IMUA also offers bespoke production services tailored to your unique needs.

About our founder, Donna Tam.

Donna is a seasoned strategic branding consultant with over a decade of diverse experience in both agency and in-house environments. She specializes in curating omnichannel brand journeys that transcend geographical boundaries across APAC, Europe, the Americas, and Polynesia. With a keen focus on luxury, lifestyle, and D2C sectors, Donna crafts innovative strategies that engage consumers at every touchpoint.

Her expertise combines multidisciplinary design with holistic brand experiences, content development, and product innovation. Donna has played a pivotal role in modernizing Fortune 500 companies and has collaborated with visionary founders to support early-stage startups. Her portfolio includes partnerships with renowned luxury and hospitality brands such as LVMH, Marriott, and Hilton, where her efforts have yielded significant results on both global and local scales.

Beyond her professional accomplishments, Donna is also a committed mother who advocates for wellness. She actively promotes health through Movements and CrossFit, highlighting the intrinsic connections between culture, sustainability, and wellness. This dual focus enriches her life and serves as an inspiration for those around her, embodying a holistic approach to branding and personal well-being.

“A fully realised brand is the most powerful force in business, if not the world because it mixes commerce, culture and customer.”

— Donna Tam, Founder of IMUA