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WHAT WE DO

IMUA is an integrated research, branding strategy, and design agency dedicated to helping leaders, teams, and organizations adapt and thrive in today’s dynamic world.

Our approach redefines the role of creativity in business by seamlessly blending storytelling, experience design, and tangible business solutions.

Fuelled by boundless imagination and forward-thinking insights, we specialise in crafting purpose-driven brands that stand out and break through the noise.

OUR APPROACH

Co-creative

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Insight-led

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Strategic

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Transformative

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Co-creative • Insight-led • Strategic • Transformative •

View fullsize Anave’s Underwater Wellness Sanctuary Imagine a wellness centre like no other—submerged beneath the ocean’s surface, where every moment connects you to the tranquility of the deep blue. Soft light filters through the water, casting
View fullsize We envisioned and crafted Phy-gital (physical + digital) experiences to position Anave as a leading nutricosmetic brand, starting with strategic launches in Asia’s first-tier cities before expanding globally. Anchored in a “think global,
View fullsize Anave takes over Seoul. Services by @imuabranding : Market Analysis Brand Positioning Strategy Brand Name Visual Identity Packaging and Print Design Brand Voice & Tagline Go-to-market Strategy Brand Content & Photography Art Direction Out-o
View fullsize Unlock the power of nature with Anave’s age-reversal rituals, enriched with Sea Cucumbers from the pristine Polynesian ocean. Out-of-Home Advertising for @anave.life Services by @imuabranding : Market Analysis Brand Positioning Strategy Br
View fullsize Out-of-Home Advertising for @anave.life Services by @imuabranding: Market Analysis Brand Positioning Strategy Brand Name Visual Identity Packaging and Product Design Brand Voice & Tagline Go-to-market Strategy Brand Content Art Direction Phot
View fullsize The sustainable packaging for @Anave.life is designed to take you on a journey of discovery, unveiling treasures directly from the ocean. Every detail seamlessly combines elegance with environmental responsibility. Crafted from recycled kraft paper a
View fullsize We crafted a versatile identity for Anave Nutricosmetics with ocean-inspired monograms blending curvy and serif elegance, allowing adaptability across packaging, advertising and digital applications. Featuring microscopic photography, scientific il
View fullsize We’re thrilled to have partnered with @anave.life to create their brand universe from the ground up! Anave is a Polynesian nutricosmetics brand harnessing the power of ethically sourced sea cucumber (海參 / Ocean Ginseng) actives. Now available i
View fullsize Here are two additional visual identity concepts we explored for Sagantara, showcasing the breadth of our creative process. While we loved these options and the possibilities each offers, the selected concept best reflects our client’s vision
View fullsize Our co-creative, workshop-driven approach builds holistic, actionable brand systems through human-centered design and storytelling. For Sagantara, we developed a strategic vision, crafted a compelling narrative, and designed a distinctive visual iden
View fullsize Creating a lasting piece of the Sagantara experience 🌊✨ The bespoke Growth Guided Journal is designed to capture guests’ reflections, intentions, and mindful moments from their journey aboard Sagantara. A thoughtful touchpoint that carries pea
View fullsize BE LIKE WATER • This mantra flows through the Sagantara brand story and visual identity, inspired by the coiling Kundalini serpent, symbolizing energy awakening and adaptability. Just as water takes on many forms, the visual narrative reflects